About BR Tradex & Virarti
Bringing India’s Handcrafted Legacy to the World
At BR Tradex, we are dedicated to showcasing the rich artistry of Indian handicrafts. Our brand, Virarti, represents the strength and creativity behind every handcrafted piece. Through our platform, we aim to connect traditional craftsmanship with those who truly value its beauty.
Virarti
What Does Virarti Mean?
The name Virarti carries deep cultural significance:
- “Vir” symbolizes strength and tradition, reflecting the enduring legacy of Indian craftsmanship.
- “Arti” represents divine artistic expression, bringing life to every handcrafted creation.
Together, Virarti embodies the strength and artistry that define India’s rich heritage.
Our Mission
Honoring Tradition with Integrity
Indian handicrafts are not just products; they are expressions of heritage and skill. Our mission is to bring these treasures to a global audience while ensuring they are valued for their authenticity.
At BR Tradex, we aim to be as eco-friendly as possible, but our primary focus is on promoting Indian craftsmanship. While some products naturally align with sustainability, others may not—but we never make false promises. Instead, we focus on authenticity, quality, and responsible sourcing.
Our Values
At BR Tradex & Virarti, we stand by:
Authenticity
Genuine Indian handicrafts, sourced with care
Fair Trade
Ethical sourcing from trusted supplier
Sustainability
Prioritizing eco-friendly materials where possible
Cultural Preservation
Promoting traditional craftsmanship globally
Our Journey
How It Started
BR Tradex was founded with a passion for Indian culture and craftsmanship. While we are at the beginning of our journey, our goal is clear: to bring India’s traditional artistry to a global audience.
We are committed to curating the finest handcrafted treasures and ensuring that each piece reflects the rich heritage and craftsmanship of India. As we grow, we aim to connect more closely with artisans, preserving their skills and sharing their stories with the world.
Why Choose Us?
Why Virarti by BR Tradex is different:
✔ Handpicked, authentic Indian handicrafts
✔ Fair pricing that values craftsmanship
✔ Exclusive, limited-edition handcrafted pieces
✔ A brand committed to responsible trade
Join Us in Celebrating Indian Handicrafts
When you choose Virarti by BR Tradex, you’re not just buying a product—you’re embracing India’s heritage and supporting true craftsmanship.